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Hiring Kith & Kin to avoid attriton!

To stop their revolving door, call centres roll out the carpet for the family

Some time last month, employees at GE Capital International Services’ (GECIS) Gurgaon headquarters received an odd request in their mailbox.

The country’s business process outsourcing (BPO) pioneer said in the mail—dubbed ‘Alternate Profiles: building a workforce that is different’— that it wanted employees to bring in friends and family, including housewives and retired grandparents as call centre staff.

The family connection goes hand in hand with the referral practice of recruitment, which call centres have been experimenting with. It looks like paying dividends in terms of curtailing attrition.

I will have to keep this in mind when I start up. Well, in my current company also, one of the most efficient team has a whole family circle working together and they manage time effectively and most of all they share a family at office and gets more productive. I guess need to show this to Mike if I need Chaitanya to be recruited at my company.