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January 31, 2005

IPPIMail To Raise Money for Charities

ippimail a new way of emailing and helping to raise money for charities every time you use it.
In IPPIMail words:


Ippimail is a way for the average person to leverage the value of their 'Personal Information', anonymously through a trusted system, for the benefit of their chosen charities and society in general.

Our hope is to make the advertising on our site so targeted that it transcends advertising and becomes a resource. We might come to love it after all!

Ippimail aims to create a community where individuals raise funds for their favored charities on a day to day basis through using the site. It can also donate funds rapidly in response to world events, such as a natural disaster. A bit like 'Band Aid' at a moment's notice.

The concept behind Ippimail is very simple: advertisers and marketeers will pay a great deal of money to place advertisements in front of exactly the right people.

In order to do this accurately they need to know as much about each individual person as possible. They need your 'Personal Information'.

This Personal Information is the lifeblood of a marketeer. It is often gathered surreptitiously and sold on as a valuable commodity. Gathering and analysing this information is a huge industry.

It is important to understand that marketeers don't need to know who you are, they just need to know about you.

The cornerstone of the Ippimail project is our questionnaire. This is the Personal Information the marketeers need and which allows us to target their advertising. Ippimail gathers this information and allows marketeers to use it without invading your privacy.

Posted by Ramdhan Yadav at January 31, 2005 10:46 PM Perma Link
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