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Brand INDIA

IBEF ( India Brand Equity Foundation http://www.ibef.org/ ), an organization that started a couple of years back to rebrand the image of India has released an awesome video I AM INDIA. I wanted to do a video like that when BPODigest was launched, however gave up on that.

About IBEF:

One and a half decades into the process of economic liberalisation and global integration, India, today, is well established as a credible business partner, preferred investment destination, rapidly growing market, provider of quality services and manufactured products; and, stands on the threshold of years of unprecedented growth.

Achievements. Successes. Growing consuming class driving demand. Vibrant democracy. People who dare to dream. Indians and India have a story to tell. IBEF collects, collates and disseminates accurate, comprehensive and current information on India. In the overall nation branding campaign for India, IBEF plays three well defined roles:

* Forum for brand vision development
* Co-ordinator of strategic marketing initiatives
* India Resource Centre

From the time of its inception, IBEF has been doing a great job of rebranding India across the global economic scape.

However, Atanu Dey has an interesting take on the video @ Oh No! India is Shining Again

I have a thumb rule which goes: if you really have it, you don’t have to shout about it. The really academically qualified person does not have to put “B.S, M.Tech, M. Phil, PhD” after his name, nor a “Dr” before his name. The really wealthy person does not have to advertise that he is rich. A truly vibrant economy does not have to produce promotional videos.

The day that these idiots stop producing these silly “India Shining” videos, we will know that India is no longer at the bottom of the heap. Until then, enjoy the videos.

True isn't it?